Bing Loves Drupal Taxonomy

One of the things I've been playing around with in the last six months is my SEO ranking. The terms I've been most interested in are myself "Aaron Couch" (I'm so modest) and "Drupal Philadelphia". Zivtech of coures dominates the latter, but this is something I've just had fun playing with.

Of course I noticed once I created this site that my rankings shot up immediately. Drupal is just amazing at SEO. It almost seems like an unfair advantage. My only strategy really was to include the terms I was most interested in "philadelphia, activism, media, philly, drupal" in my "Site Slogan" and to blog about and post content about those areas.

Recently I tried out Bing which Firefox now recommends because of Google's scary privacy statements and probably because of competition from Chrome. I found that I'm #1 for "Aaron Couch" (yeah!!!) but was nowhere to be seen for "Drupal Philadelphia". I found this strange because I'm on the front-page of searches for Google and Yahoo.

I also found that a lot of what came up on Bing for "Drupal and Philadelphia" were taxonomy pages. So I went through my posts and tagged all of the Philadelphia and Drupal related posts (I didn't cheat mind you and tag everything) with those tags and... less than a week later this site is in the first page of results (for now),

http://www.bing.com/search?q=drupal+philadelphia&first=1&FORM=PERE

but not for the home page or any specific posts but for my "Drupal" taxonomy page. It looks like Bing really loves taxonomy pages. Something to keep in mind as it gains market share.

The ultimate lesson here though (other than that Bing kind of sucks) is stick to the fundamentals. If you want to be ranked highly in certain search terms post content that is useful and interesting with those terms, include those terms in your Site Slogan or architecture, tag with those terms, and don't cheat.